TAG News Archive


Boots Deploy Keep-A-Candle to Protect Yankee Range
October 2016 - Harmondsworth, UK - Boots, the UK’s largest Health & Beauty retailer deploys TAG’s Keep-A-Candle protector across high risk locations to protect Yankee Candles.


TAG Company completes 50th EAS installation with SuperGroup Plc
October 28th 2015 - London, UK - TAG Company completes 50th installation of EAS technology with remote connectivity and metal detection with leading UK fashion retailer SuperGroup.

TAG Outlines Environmental Policy for RF Label Production
August 3rd 2015 - London, UK - RF Labels form a crucial part of a retailer’s solution set for the prevention against theft of goods that costs the UK retailer sector over £2Bn per year.

TAG Company installs scan-deactivation technology with WH Smith
August 3rd 2015 - London, UK – TAG Company completes installation of NCR approved scan-deactivation units with WH Smith.

TAG Company launches RFID solution for early detection of bulk thefts
July 15th 2015 - London, UK – TAG Company develops RFID based system to alert staff to incidents of bulk theft occurring within retail.

TAG Company AM Label Deactivator gains NCR Approval
June 25th 2015 - London, UK – TAG Company has gained formal approval from NCR for their Acousto-Magnetic Distance Deactivator to be integrated into NCR Self-Checkout Units.

TAG Company (UK) Ltd Undergoes MBO
June 1st 2015 - London, UK – The Management Team of TAG Company (UK) Ltd announce the completion of a management buy-out of the business from ultimate parent company Adurion Capital.


Major UK Retailer Partners with TAG to Secure Mobile Devices
Harmondsworth, UK – August 2014. One of the UK's largest mobile phone retailers has partnered with TAG for the completion of an estate wide rollout of new and robust security solutions for the protection of mobile devices including phones and tablets. The personal electrical sector is one of the fastest moving in global retail and presents challenges in product protection due to the speed at which new phones & tablets are released to market.

TAG Launches Secure Display for Headphones
Harmondsworth, UK – August 2014. TAG Company, the leading retail security solutions provider announces the launch of the Earpod, a stand for the secure display of Headphones and Earphones. Over the past 3 years, Headphones have fast become one of the UK’s most desirable items, with typical prices in excess of £200.


Pinless EAS Tag Protects Shoes and High Value Apparel
Harmondsworth, UK – November 2013. TAG Company, the UK’s leading innovator in EAS Tagging solutions today launches the Guardian - a pinless Hard Tag for the protection of shoes, delicate and high end apparel and leather accessories. The Guardian attaches to dresses, shoes, leather accessories and delicate silks with a patented gripping mechanism rather than with a pin, therefore ensuring the merchandise is not damaged in anyway. Equally, the sleek lightweight design allows clean and clear merchandising.

Major UK High Street Retailer Invests in EAS Tagging
Harmondsworth, UK – September 2013. One of the UK’s largest High Street Retailers has now completed a 4 week programme to install EAS Tagging systems in over 100 stores. TAG Company, one of Europe’s leading EAS Tagging providers was selected to install Acousto-Magnetic (AM) pedestals and deactivators in these stores, having successfully installed 60 sites with similar equipment in early 2013.

TAG Company Launches new 3-in-1 CombiDetacher
Harmondsworth, United Kingdom - August 2013. TAG Company, one of Europe’s largest EAS providers has launched the new CombiDetacher, designed to detach hard tags manufactured by MW and Alpha as well as standard magnetic release hard tags. The 3-in-1 design reduces clutter at the till point and is ideal for retailers with a mixed estate of EAS safers and / or alarming tags such as supermarkets and electrical outlets. The detacher complements TAG’s existing portfolio of EAS Consumables including Hard Tags, Safers and a wide range of Alarming Tags.


TAG Company Launches Item Level RFID Platform to UK Retail
Harmondsworth, United Kingdom - February 2012. TAG Company announces a Partnership with RAKO Security Label GmbH as the exclusive UK provider of RFID Hardware and Labels. TAG Company announces a groundbreaking partnership with RAKO Security Label GmbH, one of Europe's largest and most established manufacturers of Radio Frequency Identification (RFID) technology. The deal will allow TAG Company to provide RAKO's market leading RFID readers and Source Tagging Label solutions, already in use chain wide with leading European Retailers.


TAG Company Announces Success in the Defence of Key Patents
Harmondsworth, United Kingdom - August 2011. TAG Company successfully defends patents on security products. TAG Company, one of Europe's leading providers of Electronic Article Surveillance (EAS) technology, today announces a successful outcome in the defence of its intellectual property relating to its market leading Self Seal Tag product range. TAG Company has received formal confirmation from another major UK EAS manufacturer that it will withdraw from manufacturing, selling and distributing a product that infringed on TAG Company's patents.

TAG Company Launches the World's Most Secure EAS Hard Tag
Harmondsworth, United Kingdom - July 2011. TAG Company addresses increase in illegal removal of Security Tags with the launch of Dural Tag. TAG Company, one of Europe’s leading providers of Electronic Article Surveillance (EAS) technology, today launches Dural Tag - the World’s most secure Hard Tag. Designed and manufactured in Europe, the Dural Tag requires a patented unique high strength magnetic release detacher to unlock, and cannot be released with any readily available grey market detachers.

TAG Company Develops Market Leading Underfloor EAS Technology
Harmondsworth, United Kingdom -July 2011. TAG Company launches its underfloor EAS technology, designed to maintain customer flow and visual impact of entrances. TAG Company, one of Europe’s leading providers of Electronic Article Surveillance (EAS) technology, today launches its revolutionary underfloor Radio Frequency (8.2MHz) EAS technology.

TAG Company Appoints Chief Executive
Harmondsworth, United Kingdom - May 2011. TAG Company appoints Jon Marchese as Chief Executive Officer. Having joined TAG in 2003, Jon has been instrumental in the growth of the business, and previously held the position of Director of Business Development.

TAG Company Launches Environmentally Friendly Security Seal
Harmondsworth, United Kingdom - April 2011. TAG Company, one of the UK’s leading providers of Electronic Article Surveillance (EAS) technology, announces a breakthrough in environmentally friendly product protection solutions. The EcoWrap integrates a high tack security seal with an EAS element (AM or RF) to enable boxed product to be simultaneously sealed and protected in a one step application process.

TAG Company Completes Major Recapitalisation
Harmondsworth, United Kingdom - March 2011. TAG Company, a leading provider of Electronic Article Surveillance (EAS), has successfully completed a major recapitalization with its majority owner, Tag BVI Ltd. The recapitalization sees the repayment of loans due to its majority owner in return for the issue and allotment of £2m worth of shares to TAG BVI Ltd.

TAG Company Signs Distribution Agreement for Germany
Harmondsworth, UK - January 2011. TAG Company, a leading provider of Electronic Article Surveillance (EAS) solutions to the UK retail market, today announces an agreement to appoint Draht+Schutz as its exclusive distributor of EASiCap for the German, Austrian and Swiss retail markets. Draht+Schutz Unternehmensgruppe is a major supplier of Security Equipment, including EAS, CCTV, Intruder Alarms, and Access Control, with clients such as BP, Rossman, Tegut and Netto.


TAG Company Secures Exclusive Agreement with HMV
Harmondsworth, United Kingdom -June 2010. Leading Entertainment Media Retailer, HMV, signs exclusive contract with TAG Company UK to supply Electronic Article Surveillance Products and Services. HMV, the UK's leading specialist retailer of music, filmed entertainment, games and related products has signed a contract with TAG Company, a leading supplier of Electronic Article Surveillance (EAS) products and services. The contract covers the supply of all EAS Hardware, Maintenance and Consumables on a rolling 12 month basis for up to 3 years.


TAG Company Creates Leasing Option for Customers
Harmondsworth, UK - 13th August, 2009 - TAG Company announced that following the increased demand for payment options they are now able to offer their customers vendor leasing options. Robert Cofie, TAG Company's financial controller had the following to say: "Following the granting to TAG of  Approved Supplier status by a major national leasing organisation, we are able offer our customers equipment hire as an alternative to outright purchase.

TAG Company completes swift upgrade of EAS in new HMV stores
15th May, 2009, Middlesex. TAG Company UK has completed a 19 store programme to upgrade the EAS and product protection within the new HMV stores - formerly operated by Zavvi.  The roll-out was carried out in line with HMV's aggressive turn-round programme for these stores.  The programme involved installation of EAS antenna, Deactivators and Detachers.  In addition, all stores have been installed with loop alarm technology to protect demonstration stock.

Morrisons signs Service Level Agreement (SLA) with TAG Company UK
Harmondsworth, UK, May 15, 2009. Leading Supermarket, Morrisons, signs Service Level Agreement (SLA) with TAG Company UK, continuing its successful estate-wide roll-out of EAS. As a continuation of TAG's estate-wide EAS programme, Morrisons - the UK's fourth largest food retailer - has signed a contract with TAG to install and maintain their EAS estate. The roll-out and contract will cover all existing Morrisons stores, and also all new acquisitions.

TAG Company UK Comments on Impact of US Court Decision - Business as Usual for Leading EAS Provider in the UK
HARMONDSWORTH, England - 15th January, 2009 - In 2006, TAG Company launched the proprietary Series 58 Acousto-Magnetic (AM) label to meet the global demand for an alternative supplier of AM labels. In a recent lawsuit in Florida, a court has now ruled that the Series 58 label infringed US patents held by Florida based Sensormatic Electronics Corporation, a division of ADT Security Services. As a result of the ruling in the US, TAG US and Phenix Label, the manufacturers of the Series 58 label, have suspended sale, use, import and production of the Series 58 label. Since all production of the Series 58 label was based in the United States, this also halts supply of Series 58 to all international markets.


TAG Company Announces Management Change
London – April 22nd 2008 TAG Company has announced that Phil Doyle, Managing Director - EMEA, will be leaving the company to accept a new role in a non-competing industry.  “We wish Phil all the best in his new career. We have benefited greatly from Phil’s talents and energy in managing TAG Company EMEA over the last 3.5 years. We look forward to continuing the forward march with the business plan set in place by Phil and his team…and making the smooth transition to Phil’s successor.” states Mark Krom, CEO of TAG Company.

TAG Company announces Breakthrough Anti-Theft Tag for Wine & Spirits
London – March 11th, 2008 – TAG Company announced that it has reached agreement to act as the exclusive source for the leading security solution for bottled merchandise, EasiCap®.  Premier Security Products (PSP), which designed EasiCap®, will continue to work closely with TAG to further develop and improve the anti-shoplifting device which has already been adopted by a majority of the UK’s leading supermarkets, and is being trialled extensively across mainland Europe and North America.

TAG Company opens Bentonville, Arkansas Office
Fort Lauderdale, FL – February 18, 2008 – TAG Company, a leading provider of anti-shoplifting solutions announces the opening of a sales, service, and project management office in Bentonville, Arkansas. The Fort Lauderdale-based company is extending its North America presence to better serve its customers and will employ account management, field service, and installation personnel at this location. The company also has operations in the United Kingdom and Singapore.


TAG Company Announces Source Tagging Resource Center Now Available
Fort Lauderdale, FL – August 6, 2007 – TAG Company announces the availability of its source tagging resource for both retailers and manufacturers.  A new easy-to-use website will guide newcomers to source tagging – the practice of applying electronic security labels on products at the point of manufacture or distribution – through the entire planning and implementation process.  In addition, TAG has opened Source Tagging Certification Centres in the US and Hong Kong.  This makes TAG one of only three EAS label companies operating Global source tagging centers.

TAG Company Featured in LP Magazine - The EAS Market is Ripe for Change
May - June 2007 - TAG is bringing focus and competitive drive back to a once great and innovative industry. We believe ours is a better model, and the market has already rewarded us for offering it. We are consistently winning business with large retailers because of our innovative solutions and our responsive planning and service capabilities.

TAG Company Announces Anti-Shoplifting Solution for Wine & Spirits - New Locking Cap Deters Would-Be Thieves
Fort Lauderdale, FL – March 12, 2007 – TAG Company announced the availability of EASiCap®, an extremely difficult to remove, low-profile locking device that also contains an element that sets off an alarm at the store exit.  EASiCap is small enough to integrate with existing merchandising systems, yet strong enough that removal is nearly impossible without a proprietary detacher.

TAG Company Announces Addition to Senior Management - Industry Veteran Joins Fast Growing Technology Company
Fort Lauderdale, FL – February 22, 2007 – TAG Company US LLC announced today that Joseph Ryan Jr. has joined the company as Senior Vice President of Sales and Marketing NA.  Mr. Ryan has spent the majority of his career in a series of sales and marketing leadership roles at Sensormatic Electronics, the world’s largest loss prevention company and a division of Tyco.  Mr. Ryan will be in charge of growing the TAG Company sales team, identifying reseller partners, and increasing the visibility and power of the TAG Company brand. 

TAG Announces Source Tagging Management Addition - Electronic Security Company Names Leader of Source Tagging Initiative
Fort Lauderdale, FL – January 10, 2007 – TAG Company announced today that industry veteran, Debbie Fisher, is working with the company to expand TAG’s Global Source Tagging efforts.  Ms. Fisher is responsible for driving the company’s source tagging initiatives with North American retailers and the consumer product manufacturers who supply them.  Source Tagging is the practice of applying anti-shoplifting (EAS) labels to merchandise at the point of manufacture or distribution.  Companies that take advantage of source tagging realize significant operational and loss prevention efficiencies. It is estimated that nearly half of all EAS labels are applied at the source, rather than in-store.


TAG Company Secures Exclusive Agreement with HMV - HMV chooses leading tagging company as anti-shoplifting partner
Harmondsworth, United Kingdom –14th November, 2006.   HMV, the UK and Ireland's leading music, DVD & games multi-channel specialist, and TAG Company (TAG), the leading Electronic Article Surveillance (EAS) solutions provider, have signed an agreement which establishes TAG as HMV’s exclusive EAS systems and tagging supplier. TAG will provide all new and replacement EAS electronics and hardware across the HMV estate. In addition, HMV will use TAG’s patented Series 58 Security Label™ applied directly to its products in store and will continue its application of TAG’s Self Seal Tag, with integrated Series 58, on a wide variety of media and other speciality merchandise.

Morrisons Chooses TAG as Retail Tagging Security Partner - Morrisons Supermarkets plc deploys market-leading EAS solutions
Harmondsworth, United Kingdom – 7th November, 2006 - TAG Company Ltd, the leading provider of full Electronic Article Surveillance solutions to retailers, and Morrisons Supermarkets plc, one of the UK’s largest supermarket chains, announced an agreement to implement a retail tagging solution within Morrisons’ retail estate.  The agreement was reached following successful trials by TAG, which demonstrated the value of EAS in countering shoplifting and its positive impact on retail operations, sales and marketing.  The solution includes alarming exit gates, POS detachers and deactivators as well as hundreds of thousands of hard tags and soft labels.

Chainwide Rollout of Security Tagging Complete at Woolworths - TAG Company Finishes 821-Store Installation in Record Time!
Harmondsworth, United Kingdom – 23rdOctober, 2006 – On 1st November TAG Company will finalize the installation of Electronic Article Surveillance (EAS) across the entire Woolworths estate, reaching a major milestone in the five-year exclusive agreement between the two companies.  Over the past 18 months, the companies have worked together to provide fully integrated retail tagging solutions to all 821 stores across the United Kingdom, protecting Woolworths’ wide range of merchandise from potential shoplifters. 

TAG Launches Breakthrough Range of 58 kHz EAS Labels
Harmondsworth, United Kingdom and Fort Lauderdale, Fla., USA, Sept. 11 /PRNewswire/ - TAG Company, the world's fastest growing retail security company, announced today the launch of Series 58(TM), a new line of anti- shoplifting labels operating at 58 kHz, commonly known as acousto-magnetic (AM). AM is the Electronic Article Surveillance (EAS) technology used by major retailers worldwide. With Series 58, TAG aims to secure a significant share of the 10 billion unit annual market for EAS labels.

Vue Technology and TAG Company Partner to Provide Integrated RFID and EAS Solutions for Item-Level Visibility and Security
Minneapolis, MN — June 5, 2006— Vue Technology, the leading provider of item-level RFID solutions, today announced a partnership with TAG Company, a leading provider of anti-shoplifting solutions, to provide integrated Electronic Article Surveillance (EAS) and RFID item level tracking solutions for retailers.  As a result, retailers will be able to integrate shelf-based, item-level visibility with existing EAS solutions to provide advanced notification of potential theft activities to store personnel.  Vue Technology and TAG Company will demonstrate the integration at the NRF Loss Prevention Conference & Exhibition June 5 – 7 in Minneapolis. 

TAG Company announces Partnerships with Leading RF Label Manufacturer
Harmondsworth, United Kingdom and Fort Lauderdale, Florida, USA – June 5, 2006 – TAG Company, the world’s fastest growing retail security company, announced that it has been appointed by Shanghai Asialco Electronics Co. Ltd. as the exclusive distributor of their RF 8.2 MHz anti-shoplifting labels for the United States and the United Kingdom. TAG Company will market the Asialco label under the brand name, Series 8.2™. These security labels operate at 8.2 MHz, commonly known as Swept-RF, the Electronic Article Surveillance (EAS) technology used by many retailers across the globe.

TAG Company Launches the Series 8.2 Anti-Shoplifting Labels
Harmondsworth, United Kingdom and Fort Lauderdale, Florida, USA – April 25, 2006 – TAG Company, the world’s fastest growing retail security company, announced that it has launched a new line of anti-shoplifting labels called Series 8.2. These security labels operate at 8.2 MHz, commonly known as Swept-Radio Frequency (Swept-RF), the Electronic Article Surveillance (EAS) technology used by many retailers across the globe.  With Series 8.2, the company aims to secure a significant share of the 5 billion unit annual market for RF EAS labels.

TAG Company and Vanguard Paper announce agreement to provide enhanced retail security solutions
Harmondsworth, UK – March 30, 2006 – TAG Company announced today that it has reached agreement to supply its leading EAS solutions through Vanguard Paper Ltd., the UK’s leading independent manufacturer and supplier of paper rolls and EPOS consumables.  The agreements will enable Vanguard, which already provides its solutions to a number of major high street retailers and convenience store chains, to access TAG’s range of EAS systems, tag and label consumables, source tagging and unique ‘intelligent’ EAS solutions on behalf of its customers.

TAG Company Announces New Source Tagging Team Leader
Harmondsworth, UK – March 16, 2006 – TAG Company announced today that Ed Stalley will join TAG Company to lead a growing dedicated Source Tagging specialist team. Mr Stalley boasts 10 years of quality retail management experience having joined TAG Company from Woolworths.  During the past year he has project managed a 300-store ‘Entertainment Live’ program; the implementation of a successful extended range entertainment offering and various promotional marketing initiatives for customers such as Coca Cola, Nestle and Cadbury.

TAG Company Announces Fashion Sector Specialist
Harmondsworth, UK – March 14, 2006 – TAG Company announced today that Ross Atkin will join TAG Company as National Account Manager for Apparel accounts in the UK. Mr. Atkin, most recently a director at In-Motion Solutions Ltd., a liquid waste and oil contingency product company, brings with him exceptional experience in delivering labelling and tagging solutions to major UK retailers. In 7 years at Shore to Shore (Europe) Limited, he supported the establishment and development of the company’s UK business by providing labelling, hang tag and packaging solutions to customers including Dunnes, Dorothy Perkins, Top Shop and Nicole Fahri. 

TAG Company appointed as Distributor for Lucatron EAS Solutions in the UK
Harmondsworth, London – 21st February, 2006 - TAG Company has been chosen to act as Rako Security Label’s agent in the UK and Ireland for its portfolio of Lucatron branded Electronic Article Surveillance (EAS) solutions, including alarm systems, deactivation and tagging consumables.  UK retail loses £1.6 billion per annum to theft, and EAS has proven to be effective in reducing store shrinkage by up to 50%.  The agreement will see TAG manage all of the Lucatron channel activities in the UK, including marketing support, technical training and logistics.

TAG Company Announces Promotions - Fast Growing Electronic Security Company Names Insiders to Top Posts
Fort Lauderdale, FL – February 8, 2006 – TAG Company announced today that Phil Doyle has been promoted to Managing Director, EMEA and Joy Green has been promoted to Vice President of Finance. Mr. Doyle is now responsible for the company’s sales, marketing, and operations functions in the UK, Europe, Middle East, and Africa.  Since joining the company in early 2005 from Thales, Doyle has provided significant leadership to the rapidly growing company, including leading the sales effort that landed Woolworths UK, the company’s largest client. Over three years ago Joy Green joined the TAG management team after a 15-year career at Sensormatic Electronics.  She will continue to lead all Finance and Accounting functions worldwide.