Major UK Retailer Partners with TAG to Secure Mobile Devices

Harmondsworth, UK – August 2014. One of the UK's largest mobile phone retailers has partnered with TAG for the completion of an estate wide rollout of new and robust security solutions for the protection of mobile devices including phones and tablets.

The personal electrical sector is one of the fastest moving in global retail and presents challenges in product protection due to the speed at which new phones & tablets are released to market. The solutions deployed by TAG in this rollout will simultaneously protect and power all phones and tablet devices across the entire chain. It is proven that an uplift in sales follows the introduction of fully live merchandising, and the constant powering of mobile devices is essential to this.

Richard Bawamia, TAG’s Director of Service comments 'Over the past 4 years, the solutions we use to protect mobile devices have evolved to become what we now understand to be the most secure on the market. The combined approach of integrating state of the art electronic protection with highly adaptable physical brackets gives our customers the peace of mind that their stock is both well protected and clearly presented. The marketing potential that this opens up for our customers is huge and we’re proud to be a part of this.'

About TAG Company

Formed in 2003, TAG has protected over 1 Billion products through deployment of innovative EAS and RFID Labels and Hard Tags, either tagged in store or through tailored Source Tagging programmes. Together with the third largest install base of EAS systems in the UK, TAG also provides Secure Display Technology for the protection of electrical items and RFID antenna to provide item level tracking of stock through the entire supply chain.

Managed and driven by a team of leading industry professionals with many years of EAS and retail experience, TAG focuses all of its' resource and development into retail security to ensure the best solution and service level is delivered first time, every time.

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