Both the need and ability to engage with customers is heightened at certain key locations and points throughout the in-store journey. Personalising this interaction on the sales floor and fitting rooms can have a huge impact on the sales conversion rate, and combine many of the key advantages of digital retailing in a physical store, including faster payment solutions, delivery options, and making AI driven purchasing recommendations. Learning more about your customers’ behaviour is imperative.
When tagged items are presented to a ShoReel™ screen on the sales floor, or taken into a fitting room equipped with ShoReel™ technology, content will load related to that product, comparable to the content available on any digital platform. Customers can learn about the item via an intuitive touchscreen interface, but crucially retailers can also learn about the customer and the conversion rate of individual product lines
Contact TAG to learn more about how ShoREEL™ Interactive Screens can improve multiple business metrics
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